Small and Medium Enterprises and sole traders are still lagging behind when it comes to capitalizing on opportunities the increasing adoption of digital technology in society in general and among the consumer public has created.
It is what common sense dictates that SMEs that have operated businesses offline would be interested in getting new business opportunities, customers and expanding scale or profit at the very list. This is exactly what the online trade sphere is opening up in the UK market like most western and emerging. However, not all SME business are not making the transitions to supplementing offline channels with online channels.
In light of the above points, a curious mind would ask why the lag happens and why SMEs not capturing the even expanding business opportunities?Read More